At Dieline, we’re all too familiar with “greenwashing.” Large companies spend considerable resources fighting environmental legislation, placing the burden of trash onto the public, or convincing us they’re significantly improving their products and operations.

Corporations like Shell, British Petroleum, Saudi Aramco, and TotalEnergies have talented folks from agencies like Edelman, McCann, Ogilvy, and Publicis laundering their pollution sins; the actual planet itself is sorely lacking comparable representation. BETTER, a collective of creative professionals passionate about the environment, is approaching corporate greenwashing through hip, cool branding and raising funds for its BETTER Climate Fund partly by selling sustainable goods online at the BETTER Climate Store.