The Botanist Rebrand Inspires Consumers To Never Stop Discovering What Cannabis Can Do

Published

January 10, 2023

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Within the heart of The Botanist rebrand lives a mantra to challenge the brand and consumers to never stop discovering what cannabis can do: “Go Beyond.”

In 2022, Acreage-developed product brand, The Botanist, initiated a full-scale rebrand across its vast spectrum of THC offerings – about 300 product variations across 6 states. The brand needed to redefine its market position, and the rebrand was a deliberate transformation to embrace a contemporary and customer-centric visual identity and ethos.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover