Within the heart of The Botanist rebrand lives a mantra to challenge the brand and consumers to never stop discovering what cannabis can do: “Go Beyond.”

In 2022, Acreage-developed product brand, The Botanist, initiated a full-scale rebrand across its vast spectrum of THC offerings – about 300 product variations across 6 states. The brand needed to redefine its market position, and the rebrand was a deliberate transformation to embrace a contemporary and customer-centric visual identity and ethos.