Bursting The Boba Bubble

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The ready-to-drink (RTD) market continues to grow steadily, with the constant expansion of new types of beverages and numerous flavors, whether it’s alcoholic or non-alcoholic. We’ve seen everything from flavored coconut juice and canned cold brewto drinkable cannabisand lion’s mane-powered tonics.

But what if drinks enthusiasts want to sip on something a little more chonky, but with tea?

Boba, also lovingly known as bubble tea, is the most recent beverage taking the RTD world by storm. Despite only recently hitting beverage aisles in stores and markets across the United States, Boba has a long history of being found in cafés. The creamy, bubble beverage is a quintessentially Taiwanese drink, dating back to its origins in the 80s.