Vita Coco Juice Packaging Keeps You Hydrated All Summer Long

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If summer leads to anything besides fun, it is excessive sweating and awful dehydration. But, helping combat the few negative aspects of the summer months, Vita Coco has released its first juice product. Nessen Co designed the can’s packaging, keeping the typography as the primary element of the design, balanced by a gorgeous coconut illustration. The white cans stay in line with popular RTD cocktails, but this alcohol-free juice is all about keeping you hydrated and ready to go.

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Just in time for summer, leading coconut water brand Vita Coco has released its first ever juice. Inspired by the enthusiasm and human warmth of hand-painted signage, the packaging design by Nessen Co seeks to to evoke the tropics without relying on tired tropical packaging tropes.