Studio Blackthorns helped Loop, a brand with a circular economy with a mission of reducing food waste, create three new products. The chocolate raspberry beet, carrot orange turmeric, and lemon ginger poppy seed bites are wonderfully packaged in vibrant pouches that help transform previously unwanted foods. And while the cookies within are proudly ugly, their packaging is anything but.

Energy bites that save the world. In Canada, 50% of all food is thrown away. While some of this waste is unavoidable, the majority is driven by stock management issues and our pickiness, as consumers, on how our food should look. Loop Mission is a circular economy project that aims to reduce food waste by repurposing the outcasts of the food industry. In a nutshell, they save fruits and veggies that are rejected because they don’t have the proper shape, size or a shelf life that is not long enough to survive the cycle of distribution.