• Moët debuted a new champagne cocktail at the US Open called the “Moët Serve.” Sold as an RTD, its plastic-and-metal can is meant to nod to tennis-ball packaging.
• Although the plastic cans make for an eye-catching design, the mix of metal and plastic means that the packaging isn’t recyclable.

During 2022’s US Open, vodka brand Grey Goose served the viral Honey Deuce cocktail in a Ready-to-Drink (RTD) format in resealable aluminum cans. The brand even offered 4-pack kits for fans in the NYC area for delivery.

This year, champagne house Moët is jumping into the RTD space during the US Open with its version of a canned cocktail called “The Moët Serve.” Made with Moët Ice Impérial and garnished with lime, the format is unexpected from a champagne house, but taps into the success of Grey Goose’s Honey Deuce by offering the same convenience to tennis fans.

Instead of an aluminum can, Moët opted for a “franken-can,” featuring a plastic body and a pull-tab metal top. The can design reads “Moët & Chandon” vertically along the can’s length, in front of three large ice cubes and lime slices.

The Moët Serve’s packaging is described as a “playful nod” to tennis-ball canisters. However, like most fraken-cans, it isn’t easily recyclable because the mix of metal and plastic can’t be separated by material recovery facilities (MRFs). Unlike Buzzballz, distribution of the Moët Serve is very limited, being offered at the US Open and a handful of NYC bars, so the total environmental impact, thankfully, will be less than that of those ubiquitous round RTD cocktail balls. 

Still, Grey Goose made a snazzy, collectible Honey Deuce can in aluminum, so it stands to reason that the folks at Moët could have come up with something eye-catching AND recyclable (or even something permanent and collectible in glass), using the US Open platform to make a statement about its commitment to sustainability.