One of the most dangerous things about speculation is that it’s based on a belief, not a fact. Anyone can speculate on anything, and it becomes a concern when the roots of the opinionated agenda are xenophobic.

The effects of MSG and the wrongly assumed connotations it carries is a widespread food and culture-related act of xenophobia. OMSOM is a brand that creates a factual narrative surrounding the delicious ingredient, placing the “Know MSG” label on its packaging to help consumers develop a new understanding (and, you know, that it makes your food that much more scrumptious).