Track21 Is Twenty One Steps Ahead With Their Branding
by Alianne Valladares-Prieto on 03/09/2021 | 4 Minute Read
Track21 is a uniquely designed beer with an inspirational ethos—to encourage a love of travel and curiosity in the world around us. BasileADV and Resistenza collaborated on the bottle and packaging design, sparing no detail when creating the brand’s identity. From a purposely deformed bottle to its transparency with the information provided on the beer’s brewing process, Track21 is both rebellious and insightful. Choosing to go with copper and blue foil accents juxtaposed by angled text and zig zagged labels, the bottle stands out in every context.
Track21, a beer with a rebellious soul, where instinct meets intensity, signifying an attitude that seeks to be the example of those who know how to fight and resist everything that happens. Track21 is the manifestation of this design, daring to communicate this difficult and harsh journey in a singular way. The result is a product capable of evoking the unmistakable charm of the journey and showing that it is still possible to dream.
This "dented" bottle wants to show that it has been traveling and has been beat up along the way. The label is composed of numerous messages, from the type of beer, to the coordinates of its brewery. It conveys thoughts of hope and the description of the ingredients. The text is also joined by other graphic elements, such as the Par Avion (Air Mail) postage stamp, the wind rose, and the expression “Enjoy your journey”. Every single part of the lettering has been designed just for this product, from the logo "Track21" to the other texts.
The packaging acts as a little travel case that can be carried with you, including an encouraging text about why we as humans like to travel. Inside you will find a singular brochure, reminiscent of an old-fashioned book of tickets, printed on cotton paper with copper foil. Track21 is a bottle that can travel continuously, and that, despite any difficulties, always arrives at its destination. It is a passage, a point of communication, a unique story that speaks to us of determination and resolve. It is an exciting project that brings with it an ideal of courage and great strength.
Dieline Media & PRINT Magazine