Some things go viral on TikTok for seemingly no reason; other things, like Triviso Watermelon Hair Care, go viral because of the playful packaging and bright pink product within. Designed by the in-house brand team, the dynamic and eclectic aesthetic creates a packaging moment that the internet wasn’t ready for. Plus, the squeezable packaging differentiates this product from the hundreds of other hair masks on the market.
Triviso is a new beauty brand that aims to redefine hair care and make self-care fun. Through it’s fun branding and emphasis on authenticity, Triviso is transforming the way people see ‘perfect hair’. It’s play on the effortlessly fun Y2K era coupled with a focus on attainable hair goals has led to the brand’s massive growth on TikTok. As the first watermelon-based haircare brand, Triviso is building a community of clean beauty lovers who appreciate a unique unboxing experience as much as great hair care.
Triviso’s branding was done in-house by the brand’s team. Tired of the boring black-and-white hair care packaging found on most shelves, the team sought to create a brand that got people excited about hair care. Coupled with the fun, eccentric 90s aesthetic and the use of bold typography, the visual identity of Triviso’s branding captures their mission to make hair care fun and something to look forward to. Captured well through their branding and social media, Triviso reads like a vibrant and eclectic mood board for it’s target audience – made of gen z and millennials. It’s focus on visuals and references to pop culture are paired well with its emphasis on transparency and clean ingredients. Triviso has successfully captured these elements through their Watermelon Crush Hair Mask which is both ‘cute and effective’ as proven by its glowing reviews and millions of TikTok views.
