Student Week: ORO Coffee Purveyors

by Jessica Deseo on 07/23/2020 | 2 Minute Read

ORO Coffee Purveyors is an Italian inspired, premium specialty coffee.

Editorial photograph

The concept came about after researching the history and the current state of the coffee industry. Coffee is the most sought after commodity in the world after crude oil, and Italy being the cradle of the coffee culture as we know it, is infamous for being unreceptive to the coffee innovations and remains one of the most challenging markets for specialty coffee makers.

Editorial photograph
Editorial photograph

ORO means "gold" in Italian, and now is the "golden hour" to enjoy your coffee. Or better said in the tagline of this concept project: "Ora e l'ora d'oro" 

My goal was to create a package concept that would feel premium, elevated and crafted (aka all things Italian like motorcycles, cars, fashion articles and etc.) yet modern and approachable to attract the most fastidious Italian consumer and make it worth a higher price point that is a given for specialty coffee.

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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