Botany Keeps It Simple

Simplicity is key with Loukas Chondros' concept, Botany. Each silver tin features basic symbols in black ink against a white wraparound background, delivering a stunning and minimalistic design. "This project is about the creation of a series of containers for dried Mediterranean herbs, and more specifically, for the following herbal teas and condiments: mountain tea, thyme, oregano, sage and rosemary."

"The ultimate goal when it comes to the end result was the achievement of a clean, "raw" and plain image, as "raw" and natural as the herbs I was designing for. All the information needed is concentrated, compact and simple, on the container's front. This was achieved through the use of a very minimalistic visual language, and by creating an icon for each herb."

"This theme of simplicity is what gives the packaging its grace. The result is an exclusive, premium series of products."