The Motel has designed the packaging for UMA, a brand of vape liquids. The design features a traditional lettering style along with beautiful detailing.
“Electronic cigarettes or e-cigarettes are pretty popular lately and even though I don’t smoke I was excited to work on this brand for UMA Vape e-liquids. Since it’s a totally new brand I had the freedom to create a visual language and design style from scratch. The vape liquids come in all kinds of different flavours, so the packaging needed to be versatile and on a tight budget. I decided to use stickers and different foil colors to differentiate them. It gives it a quality look while keeping production costs down and adds a tactile feel to the product along with the raised inks and embossed paper giving it a handcrafted look. The unusual dropper bottle also peaked my interest in the design and I tried to highlight this aspect of the packaging by incorporating the colors into the product itself.”
Designed By: The Motel
Illustration & Design: Johnny Kotze
Client: UMA
Location: Cape Town, South Africa
