Featured image for MARAIS


by Theresa Christine Johnson on 04/21/2016 | 3 Minute Read

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Gift boxes usually just line up products neatly, one after the other, in a uniform fashion. But the boxes for MARAIS, designed by Latona Marketing Inc., are unique and can create different patterns together. By focusing on only one design but making use of all six surfaces, they made it possible to recreate keyboards and pianos.

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“Using this design, we can create any keyboard size, from small keyboards, to full 88-key grand pianos, and even larger. For example, for one octave of 13 keys, we use 8 cakes. Two octaves, or 25 keys, would be 15 cakes. Three octaves, or 37 keys, would be 22 cakes. And an 88-key grand piano would be a gift box of 52 cakes.”

“The inspiration for this design, the piano, is an instrument that creates beautiful harmonies from the combination of each individual key's sound. You could say that society is a lot like this as well. Like the keys of a piano, where no two keys have the same sound, we all have our own individuality, and like the keys of a piano, we are all different colors and creeds, and yet we come together under the same desire for world peace and equality, the happiness of our lovers, friends, family, coworkers, and customers, and of all the people in the world, to create a beautiful harmony. We know that you will be giving this gift to someone important to you, and you want to give them something that was made with care. We've made each and every one of our gift boxes with our customers needs in mind.”

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The design for MARAIS is executed in such a way that it’s fun and clever yet still incredibly elegant and beautiful. A piano itself is a symbol of luxury, elevating the brand as a sophisticated choice. The black and white not only help to make the piano-like appearance but keep the individual boxes looking clean and minimal. The individually wrapped boxes all come in one larger, black box, giving consumers the feeling of opening up a piano. It’s something that feels special and is done with care and makes the entire process of opening one to eat more memorable.

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Designed by: Latona Marketing Inc.

Country: Japan