The Dieline Package Design Awards 2013: Spirits, 3rd Place - Absolut Unique

by First name Last name on 06/23/2013 | 2 Minute Read

Absolut Vodka have for years led the innovation in vodka packaging, with limited edition packs like Absolut Disco, Absolut Rock and Absolut Illusion. For 2012, it was time to redefine limited editions it self.

The idea was to make four million unique bottles, so that each and every bottle becomes a limited edition in itself. We had to rebuild the production line, and use every possible aspect of glass decoration in a new way.

The campaign ran globally between september and december, and sales have been amazing, as well as media coverage.

 

  

 

Designed by Family Business

Location: Stockholm, Sweden

Placement: 3rd Place

Category: Spirits

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Special Thanks to inwork and MWV

Editorial photograph

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