Concept: Health Tea

by Jessica Sanchez on 03/11/2013 | 2 Minute Read

Editorial photograph

"MAS redesigned a project from 2008. It is a new design concept for “to go” tea. The most innovative of this idea is the convenience of the tea bag, relieving the customer of practical issues."

 

 

Challenge"The assignment was to find a way to make the long distance flight of the passenger more comfortable. During a flight people often have the same kind of physical symptoms. These consist of: poor perfusion, headaches, stress and muscle pain. MAS created a new concept and progressed the ordinairy teabag. The challenge was to design a bag that protects the tea and that solves the problem of dripping tea."

Solution"MAS founded plants that solves those physical symptoms and created six varieties of tea that solve this problems in a natural and more efficient way.  The most important issue was to create an meanful and efficient experience. This tea bag fits to the most cups, is easy to use and does not drip.  The bag is perfect for "to go" customers, for people that like their familiar brand and drink wherever and whenever they want.  The general package has a clean (health) and colorful (tea) appearance. MAS used the design form of the tea bag to distinguish the brand."

Designed by Mas Peters, MAS Design Consultancy

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