Living Earth

by Gina Angie on 08/16/2012 | 2 Minute Read

Editorial photograph

Love the illustrations and color schemes of this potting soil line.

"Living Earth is a New Zealand based brand of organic compost created by collecting, recycling and ‘brewing’ green waste likely to have ended up in landfill sites. Digital design agency Fracture, working in collaboration with packaging specialist Ryan Marx, recently redeveloped the brand’s range of compost bags and bottles replacing a plain single and two colour economical design with a bright and playful resolution of vivid spot colours, simple plant illustrations, an expressive character style and a subtle sense of narrative."

 

Designed by Fracture

spotted on BP&O

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