Last year, Unilever-owned ice cream brand Ben & Jerry’s released a limited-edition flavor called Change is Brewing to support US House of Representative Cori Bush’s People’s Response Act. The legislation would create a health-centric approach to public safety by creating a public safety division within the Department of Health and Human Services.
Change is Brewing back again, with new packaging from returning artist Laci Jordan. This year, Ben & Jerry’s is using Change is Brewing to support voter registration and midterm participation by Black voters. Ben & Jerry’s has partnered with Black Voters Matter (BVM) to tour the state of Georgia in the company’s scoop truck, visiting Historical Black College and Universities (HBCUs), big cities, and rural communities.
