It’s only September 13th, and we’re already experiencing pumpkin fatigue. Even Big Apple is trying to capitalize, betting on consumers having grown tired of that heady combination of nutmeg, clove, cinnamon, ginger, the occasional allspice, and definitely-not pumpkin. While food industry experts will be thirsty to know what moment—if any, really—caused the tide to turn, we all know that Pumpkin Spice Dude Wipes was the genuine jumping-the-shark moment.

Belgian Boys, however, is moving in a completely different direction. Last year, the Euro-inspired treat brand released a limited-edition pancake cereal, a viral sensation thanks to TikTokers that discovered you can make mini-pancakes and pour milk over them. Now, its pancake cereal has made a triumphant return, but instead of leaning into PSL season, they’re turning to one of autumn’s other cozy flavors—maple.