Featured image for Belgian Boys Lean Into Pancake Cereal, One Of The Latest Viral TikTok Trends

Belgian Boys Lean Into Pancake Cereal, One Of The Latest Viral TikTok Trends

by Chloe Gordon on 01/27/2023 | 2 Minute Read

Viral TikTok trends have a way of hogging the spotlight. They ruin previously smooth-running supply chains, disrupting forecasted trends and altering formerly set business models. While it might seem like these viral trends take over only for the worst, sometimes they occur for the better. 

One of the most recent TikTok sensations was the pancake cereal movement. Essentially, someone took leftover pancake batter and used it to make mini-pancakes. Plus, instead of eating these bite-sized goodies by themselves, people added them to a bowl, poured milk on top, and called it "pancake cereal." 


Belgian Boys, a brand known for its scrumptious sweets, fully leaned into the trend and is releasing a limited-edition pancake cereal at Target starting on February 1st. 

The packaging features a bright pink box with turquoise elements and the ever-trendy high-saturation lifestyle photograph of the product inside. The bright colors and bold typography are classic for the brand but reflect the immediate, punchy impact necessary for viral trends to materialize.  

While these viral TikTok videos shift markets and bring innovations to light, they also change how brands interact with consumers. Belgian Boys' limited-edition Pancake Cereal is just one example of how.