Transcend Coffee set off to stand out from the rest. Wanting to create a coffee bag packaging that was colorful, and educational to the consumer. This re-design was focused on the functionality of the design. Creating a shorter bag meant it could stand on its own on shelf. Another important factor was communicating a tag-line that was short and simple “Transparently Sourced, Roasted in Edmonton.”

“Transcend Coffee has been an Edmonton based coffee roaster since 2003, ethically sourcing coffee and brewing to quality. As the company grows, quality increases and the brand evolves to always stay strong and innovative. Part of this evolution was to take a step further with the overall image of the company. During the process of setting key values, the company decided it was time for a brand evolution.

With the coffee bag, I determined that a bright, colourful bag would be best as they would be expanding to more wholesale clients and grocery stores, where it would need to stand out among other products. Since Transcend has always been a bold company, never afraid to take risks, I chose a bright colour scheme of orange and red. Gloss was used on random triangles to help catch people’s attention as they walk by the package on the shelf and give it a high-end feel.”