Blok Design created the packaging for Beanstory, a direct-to-consumer bean brand. The brand is focused on connecting consumers with the impact of their daily food choices, and the packaging creates an accessible, intelligible space. The packaging design features an oversized illustration, representing both a bean and a “B” for the brand’s name. The kraft paper paired with transparent paneling on the side creates a mesmerizing experience while valuing minimalistic design and simple details.