Hot sauce, like many condiments, can make or break a meal. But, unlike other condiments, hot sauce is packed full of personality, fortitude, and power. Sure, that may sound dramatic, but think about how you felt the last time you ate something just a little too spicy: powerful, I’m sure of it.
Bachan’s hot sauce is filled with more personality than you could ever imagine. In fact, the recipe itself was inspired by Justin’s grandmother’s secret family recipe, and if that doesn’t scream “character,” I don’t know what will.
Because Justin’s hot sauce is full of history and meaning, it only made sense for the packaging to reflect that. The quirky octopus illustration paired with the arched typography creates a design that looks like it’s meant for a street-style brand but somehow effortless balances a Mom & Pop shop type beat.
