• The Best April Fools’ Day Pranks of 2026

    The Best April Fools’ Day Pranks of 2026

    Gemini said From “butt masks” to AI-generated “slop” juice, this year’s April Fools’ Day brand pranks are leaning hard into the cultural zeitgeist. We’ve rounded up the weirdest, grossest, and surprisingly almost real fake products from names like Dude Wipes, Welch’s, Heinz, and Califia Farms.

  • From Better Bagel’s Demise to The Birth of Fit Bagel

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    Fit Bagel emerged after the collapse of BetterBrand, capitalizing on unmet demand for high-protein, low-carb bagels. By quickly launching an MVP with familiar packaging and improved taste, the brand attracted former Better Bagel customers and is now evolving into a standalone leader in the better-for-you carb space.



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