• Campari Group’s aperitivo, Aperol, has officially debuted its redesigned bottle.
• Aperol’s revised packaging is familiar enough to be recognized as Aperol, but it features new, sophisticated elements that elevate the design.

Campari Group’s Aperol was invented in 1919, and since then, the aperitivo has become a popular ingredient used in spritzes and sour cocktails. Just the sight of the bottle alone can make you thirsty for summer.

Recently, Aperol updated its packaging. The new bottle retains some of the core elements from the previous design, such as the yellow wordmark against a blue background, as well as a blue cap and neck label.