“We know females get periods,” begins Danielle McWaters, founder and creative at Designsake Studio. “But do we really know periods?”

It’s question McWaters stumbled upon when nixit, a company founded by Rachael Newton, strived to bring a revolutionary menstrual cup to the market with Designsake Studio’s help. nixit not only delivers a one-size-fits-all cup but provides 12-hour worry-free protection while simultaneously eliminating waste.

“As a studio that is owned and operated by females, the subject of menstruation was familiar but surprisingly, still uncomfortable,” begins McWaters. “We all shared our individual experiences and attitudes on the subject – from the products we use and our education on the subject to our embarrassing stories that still panged us to talk about. We were truly shocked by how little we knew about what actually happens during our menstruation, our anatomy and the economic and social impacts our periods have on our livelihood.”