“Yollibox is introducing frozen yoghurt for the Swedish market – made of only natural ingredients it’s fresh alternative to ice cream and sorbet” Yollibox comes in a unique package, half way between a box and a traditional pint (if you ask me, it also resemblance a chinese ‘take out’ box).
Erenstråhle & Wågnert utilizes different elements to its fullest potential – from the typography, photography, to the info graphics in the back. A beautiful photo of a strawberry, mango, yogurt, and chocolate is displayed front and center, acting as a flavor cue for the consumer who walks by – there’s no guessing what flavor it is. I applaud the effort in styling each photo so they all look uniform from one flavor to another – the over all shape remains the same. The designers tastefully grab key colors from the photography and used it through out the package. By adding a secondary color creates color combinations that are young, fresh and fun – what you expected to see in a frozen yogurt packaging.
