Woodford Reserve partnered with Midday Studio to launch a new range of Old Fashioned simple syrups. Designed for the bartender, and at home-bartender to add quality and speed to the classic drink. Midday went with a sophisticated branding system with an elevated apothecary style. Cheers!
As the official spirit of Old Fashioned week, Woodford Reserve launch a range of Old Fashioned simple syrups. Our task was to name the new product range and create the packaging and visual identity to accompany this new innovation The design had to be premium, authentic and undeniably Woodford. Initially launching with the Bartenders Edition, our design needed to translate seamlessly across multiple sizes and future flavours.
