Wawa is a beloved chain of convenience stores based in Philadelphia and found along the East coast between Pennsylvania and Florida. The chain has earned a spot in the hearts of millions with its fresh coffee, bottled drinks, and various snacks, including made-to-order sandwiches. But now, the brand is taking one of its popular RTD items, peach iced tea, and is giving it an edge, working with New Jersey’s Cape May Brewing Co.
The “Shore Tea,” a clever play on “Shorti,” what Wawa calls a 6-in hoagie, is a blend of Wawa’s peach iced with alcohol courtesy of Cape May. The label design features a picturesque depiction of the shore. Alongside the beach, there is a lighthouse to one side and a familiar Wawa storefront on the other. Wawa’s signature red appears throughout the label, and a sumptuous peach slice alongside a few tea leaves dominates the foreground. The overall effect is refreshing and evocative of summer days at the shore, a perfect time and place for a brisk, sweet, peachy iced tea with a little kick to keep the party going.
