Vino so spectacular, it will give you a reason to celebrate. Designed by TSMGO | The show must go on, a series of white and red wines are decked out in beautiful wave-like patterns that rise up from the label’s surface. A hint of gold and silver gives the brand class and elegance. Inspired by the ceramic vestiges of Turdetania, the most prosperous region of the Iberian village settlements in the Aljarafe region of Seville, the design captures the essence of its art; creating harmony from opposing geometric elements of great symbolism and genuine beauty.
Bodegas Salado, one of Andalusia´s most active, most innovative wineries, devotes its efforts to give value to the region´s indigenous varieties. The winery comes to us to achieve visual consistency for its range of still wines, two reds and two whites, originating in a land full of history.
Strategy
– Recover the cultural origin of the Aljarafe region of Seville, its history and its symbolism.
– Generate a modern, systemic design which clearly identifies the range.
– Form a concept which translates graphically in a poignant, convincing and clear way.
– Create an exclusive, striking image which generates attraction.
Storytelling
The wealth of the Aljarafe region of Seville dates back to the prosperous Turdetan civilization: birthplace of art and culture for the Iberian village settlements on the Guadalquivir River. Numerous vestiges of the Turdetan people still remain, one of these being its pottery, which follows a particularly distinctive style thanks to the geometric patterns and the contrast of lines, colours and shapes which decorate it.
The decorative elements of Turdetan pottery revolve around the symbolism of natural elements, opposing each other, yet in perfect harmony: fire and water; the sun and the moon; feminine against masculine; curved forms versus straight lines.
Our design interprets the contrasts of Turdetan decoration, creating a graphical representation system for the entire range of wines which combines the old and the new; the force of fire against the versatility of water, feminine against masculine.
