In an effort to stand out against the sea of beer brands moving in the direction of aluminum can after aluminum can Hallertau released The Keeper, a glass bottle meant to be used over and over again designed by juice3D. The oversized typography is a nod to the beer’s bold flavors, but even if the label with giant type comes off with time, the embossed lettering on the bottle will last a lifetime. Additionally embossed at the bottle of the bottle is a statement reading, “please refill when empty.” This out-of-the-box thinking paired with bold designs makes for a beer bottle that everyone will want to get their hands on.
What do you do when more and more beer brands are resorting to generic aluminum can packaging?
