Paulo Parsons has created the adorable packaging for The Bear’s Nuts, a conceptual nut brand that takes inspiration from a favorite childhood cartoon, Winnie The Pooh.

“Inspired by Winnie the pooh’s obsession with honey, The Bear’s Nuts, is a ‘tongue in cheek’ nuts brand that uses one consistent ingredient…honey!

A confident and playful tone of voice was used to portray the fun nature of the brand. Handwritten fonts and bright colours helped to give it a light hearted quality whilst still highlighting the exciting flavours within.