As cannabis has become more mainstream, it’s becoming more apparent that the kind herb has a broad appeal across genders and multiple generations. Florette is a New York-based brand that sees cannabis as a versatile companion that enhances everyday life, and they describe their entire process as meticulous as they want to provide the finest cannabis buds.

To express its dedication to quality cannabis for everyone every day while standing out in the competitive space, Florette turned to Studio Linear to create the branding strategy, naming, package design, merchandise design, social media/newsletter design, copywriting, and web design.