Auston Design Group designed the packaging for Humboldt Distillery’s new groundbreaking cannabis-infused vodka. The design has an old-school, traditional feel, referencing the craft that goes into creating this special spirit.

“Long-time client, Humboldt Distillery, came to us with a desire to create a Cannabis-infused vodka that would be a quality tribute to Northern California’s Emerald Triangle. The product would not feature any of the THC found in marijuana, instead it’s a product made with locally grown hemp that’s a subtle nod to the region’s pot-growing tradition.

And that subtle nod had to remain subtle. Aside from the usual built-in labeling law limitations that go along with packaging alcohol, federal labeling laws strongly prohibit referencing, or depicting anything related to illegal drugs on alcohol packaging. So, in this case, it meant no pot plants, leaves, reefers, blunts, pipes or bongs — nothing fun.”