International branding and packaging consultants CARTILS develop Pernod Ricard’s new Royal Stag Barrel Select offering the Indian market a locally produced more premium edition of the whisky.

Royal Stag is India’s most valuable spirits brand in terms of net sales and profit. It is also the largest brand by volume for Pernod Ricard globally. Aiming to further strengthen their position in the market the company has just introduced Royal Stag Barrel Select, offering consumers a more premium version of Royal Stag. The new whisky is positioned between the deluxe and premium segments and offers India a high quality locally produced alternative. To fully benefit from this unique opportunity Pernod Ricard India chose to work once again with CARTILS, who were requested to develop the strategic positioning, branding, new bottle shape, and mono carton.