• PiiPER is a new brand of cake decorating products designed to make baking less intimidating and more appealing to younger consumers.
• The bright color palette and playful branding set PiiPER apart from category leaders.

Baking can be intimidating. The process requires careful measuring and timing, and a single, uncorrected mistake early on can ruin the final product, going unnoticed until the timer goes off.

But a new brand called PiiPER wants to make it less daunting and more fun. PiiPER’s range of baking products includes buttercream frosting, glitter dust, color spray, decorative flakes, and writing gel, covering all the decorating bases.