Pentagram Helps Revive Esprit And Creates A Typeface Based On Their Iconic Wordmark

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If you were a child of the 80s, you’re deeply familiar with the name-brand fashions of the era. Likely, you had an older brother or sister that rocked Lacoste or United Colors of Benetton, and the volume of sheer color blinded you so terribly that you couldn’t flip through your nearly completed set of Garbage Pail Kids without needing a moment (or fainting chair) so you could refocus your eyesight.

Yes, I am fully aware that I am carbon dating myself.

So consider my feathered mullet tickled when I found out that not only was Esprit still alive and kicking, but that Pentagram was helping to revive the famed brand and bring them back from the dead.