David Ortiz, or Big Papi, is a Dominican-American retired Hall-of-Fame baseball slugger, best known for his time on the Boston Red Sox. Like other former professional athletes, Ortiz found that cannabis relieves physical pain and reduces stress. His experience with cannabis has led the slugger to start a cannabis brand, Papi Cannabis, to provide the same relief to others in Massachusetts and remove the stigma surrounding the kind plant.
Sweet Sluggers, Papi Cannabis’ launch product, are pre-rolls with one gram of freshly-ground whole flower rolled into bat-shaped, tobacco-free blunts. Available individually and in 3-blunt packs, the packaging features a yellow background on the front with a pattern of blue and red triangles reminiscent of baseball bats with the circular Papi logo on the flip top. Inside the multipacks, an insert holds a pack of long matches and three blunts, while the individual blunts come in conventional pre-roll tubes. An image of David Ortiz by his daughter Alexandra dominates the back panel of the multipack. Branding and packaging were designed under the direction of Tom Schneider, CMO of Revolution Clinics and Papi Cannabis’ partner, alongside the agency Eat Drink Media Group.
