The founders of sustainable shoe line Nothing New didn’t initially set out to create a sustainable shoe brand, it started as a thought exercise among entrepreneurs asking themselves a series of questions like “can we get vibrant colors on 100% up-cycled post-consumer plastic thread using a sustainable dying process?”

You know, stuff like that.

In brainstorming what a sustainable shoe brand should be, and after seeing both the viability and importance of an environmentally-conscious casual footwear brand, they knew they had to move forward, even if there was some initial hesitation as the founders juggled other projects.