Designed by Supreme—DBA, Motoluxe returns to the scene with minimalistic, yet elevated designs featuring gold embossment on solid green and mustard yellow boxes.

“Following more than 40 years in hibernation, Supreme—DBA were tasked with reawakening and repositioning the Motoluxe brand and establish it to satisfy the sartorial needs of gentlemen, of all ages and across the world, with an appreciation for British style and the culture of Motorsport.”

“We began the project by conducting in-depth research of the 1955’s; invaluable time spent in the beginning of the project designing and developing the brand architecture sourced from the period cars, the food, the fashion, the movies and the tone — days spent immersing ourselves in the culture; listening to 24 hour radio transmissions of endurance racing, sifting through 1000’s of classic photographs and behind the scenes photos from period Hollywood films informed us (along with our participation in the scene) how to position Motoluxe as the epitome of the Hollywood star and the Great British Brand. “

“With ambassadors including Steve McQueen, James Dean and Paul Newman— these gents were true Americans with an unquenchable addiction to great British brands, motorsport and the gentlemen’s attire worn by the likes of Mike Hawthorn, Jim Clark as well as icons like Salvador Dali, Mick Jagger and Winston Churchill.