Studio Roots designed the packaging for malt, grain, & cane, a whiskey, bourbon, and rum brand. The packaging system implements an intricate typography system, begging consumers’ eyes to travel across the label. The oval geometric shape is found across the brand’s entire identity system, creating a quick yet simple visual brand market. Additionally, the crisp, simple color palette exudes confidence and dignity, while the intriguing typography helps form a sense of authenticity.

Brand identity and packaging design for an independent spirit bottler, with a strong emphasis on quality and authenticity.