Design studio Appartement 103 leaned into the tropical undertones that often seep from a deliciously fruity gin-based cocktail. Because Perola Spirits’ newest gin is pineapple-based, Appartement 103’s packaging design hits all the juicy, tangy, flavorful visuals. The bold typography and pineapple-inspired bottle shape are the perfect elements to allow this design to come to life.

Perola Spirits approached luxury branding and packaging design agency Appartement 103 to develop a new pineapple-infused gin brand from scratch – Big Kahuna – conveying the aloha spirit. The deliverables included bespoke structural bottle and closure design, visual identity and shipping boxes’ graphic design. The Hawaiian spirit and pineapple flavours directly transport consumers to a laidback and playful state of mind. The juice offers a distinctive pineapple flavour as part of an overall taste profile of a light, refreshing, fruity gin perfectly crafted for mixing. Adding premiumness and innovation, the agency had all elements to build a confident gin brand ready to compete internationally.