Another day, another Kardashian or Jenner brand.

If there were two certainties in life—that being death and taxes—you could now add a third, the launch of yet another Kylie, Kim, Khloe, Kourtney, Kendall, definitely not the non-K-starting Rob, and Kris trifle, a product directed, cynically so, at whatever consumers think they actually need.

We have seen the good, the bad, and the ugly from the Kardashian clan, and with it, a whole host of mostly plastic junk that we can add to the trash heap of cultural ephemera and branded hoozeebutzits and doohickies.