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Glorious, Pretty Paper: Pavement Creates a Thoroughly Modern Cannabis Brand and Wins Neenah Award

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The city of Detroit has many nicknames. Reflecting its history, monikers like Motown, Rock City, and Motor City allude to Detroit’s artistic and industrial roots, and while many of the factories may have closed their doors, they still left an indelible imprint on its character and citizens. 

That same grit and prodigious artistic expression also get celebrated with the Dieline Awards’ Neenah Paper winner Glorious Cannabis Company, designed by agency San Francisco agency Pavement. Based just outside Detroit in Rochester Hills, Michigan, Glorious Cannabis Company is the largest class-C cultivator in the state. Its mission is to provide high-quality cannabis grown with pride and hard work without cutting corners, and the brand embodies that sense of tireless diligence and craftsmanship the city has come to be associated with.

Editorial photograph

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