Falcon Enamelware‘s design team look to their products for their inspiration in their product’s iconic blue rim and early twentieth century industrial advertising typography for the Falcon brand identity.

“Our inspiration for the Falcon brand identity comes directly from the product’s iconic blue rim and early twentieth century industrial advertising typography. The logotype is a modified version of a compressed sans serif typeface who’s historical relevance and utilitarian tone seemed a natural fit with the enamelware. Our bespoke inline cut is a direct reference to the product’s blue rim. In addition to the display face, we created a custom typewriter typeface which was added to carry body copy.