The Denver Street distillery’s new label system is a total knock-out, utilizing illustrations that burst with personality and power, O Street helped the spirit company solidify their brand with an iconic tear drop shape.
O Street was called on to create a unifying brand and label system for Denver’s first distillery-pub. O Street redrew their logo, drawing on the sculpted iron version that appears over the doorway to the distillery, then specified typography and designed a suite of logo lockups with an appropriate feel. The studio then created original art—drawing on legends and lore attractive to the story-driven distillery—and the team assigned a unique piece with each spirit. Since the distillery has a breadth of products and uses three different shapes, the studio designed a unique tear-dropped die cut label to unify the brand. The result is a collection of spirits unlike any other in Denver—or anywhere.
