Celebrate the end of the week with The Dieline and get inspired by this week’s top Concepts We Wish Were Real!
Student
Dunkin Donuts was established 1950 in Massachusetts and in 2014 they opened up their first store in Sweden. We saw an opportunity to update Dunkin Donuts visual identity and packaging to fit into the Scandinavian market as well as the global. We wanted to make donuts trendy and fun, visiting the café is supposed to be an experience and donuts is something you treat yourself with in between gym sessions and healthy eating.
