Color Consistency: Why You Need to be a Color Nerd

Published

May 2, 2018

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“I’m a color nerd,” Adrián Fernández admitted proudly on stage at Food & Beverage Innovation Forum 2018 (FBIF 2018).And while that might sound weird at first, with Adrian, it makes total sense—after all, he is the General Manager of Pantone. And for the success of a brand and its packaging, it’s important that you as a designer become a color nerd, too.

No doubt, you’ve picked up a book of Pantone colors before and selected the key parts to a brand or packaging: the primary, secondary, supporting, and accents. But from the design side of things into pre-production and production, things can get lost in color translation.

Theresa Christine Johnson

Theresa entered the world of design through The Dieline. With a background in writing and journalism, she has a passion for discovery and cultivating human connections. Her work for The Dieline is a constant journey to deeply understand all facets of the design process and to investigate what makes designers tick. Theresa’s writing has taken her snorkeling in between the tectonic plates in Iceland, horseback riding through a rural Brazilian town, and riding an octopus art car at Burning Man with Susan Sarandon as part of a funeral procession for Timothy Leary (long story). When not writing, she is planning her next trip or taking too many pictures of her cat.