While self-care comes in many shapes and sizes, Boquet is a vaginal health brand that knows that this form of self-care often falls to the bottom of the priority list. So the brand’s packaging, designed by FEELS Studio, moves away from the typical medicinal aesthetic and into a design that oozes a crisp, clean atmosphere. The frosted white jar paired with the bright blue, structural logo creates a sense of ease blended with a cloud-inspired vibe, ideal for inspiring consumers to tackle their vaginal health care directly.
Maintaining vaginal health can often end up at the bottom of our self-care list. Double standards, shame, embarrassment — something always tries to stop us from having conversations around the topic. Pharmacist Esther Nhain Lee founded Boquet, a transparent feminine hygiene company, to help solve this problem. Initially created just for herself & close girlfriends, Lee wanted to share this all-natural prebiotic tablet that promotes the growth of good bacteria in the vaginal flora (instead of stripping it away) with more people once her friends expressed the relief they felt after using this product. Backed by science and approved by moms, students, 9-5 corporate girlies, teachers, artists, and more. She hopes that we take more moments to care for and celebrate ourselves! From packaging to art direction, FEELS was entrusted to embody Boquet’s mission in a holistic, elegant, and modern way.
