If you’re someone who menstruates, you’re aware of the constant, monthly inconvenience. And beyond the monthly bloodshed, there are the inconveniences that happen during the rest of the month, from continuous tracking to hormonal imbalances and cravings to mood swings. And yet, the period category is dominated by limited knowledge, often monopolized by individuals who don’t menstruate and never have.

To help menstruators overcome viewing periods as an inconvenience and, instead, consider them as a positive health experience, emm is a brand shifting the space. Using data to facilitate better health outcomes, specifically with periods, the wearable tech healthcare brand gives menstruators a sense of awareness of their health.